ABOUT THE BOOK
Pages: 73
Genre: Non Fiction
Date published: January 26, 2016
Synopsis:
Genre: Non Fiction
Date published: January 26, 2016
Synopsis:
Authors in today's environment are finding that they have to be their own marketing and public relations department. Many could use some guidance with these skills. This book grew out of a workshop I have done for local writer's groups.
Inside you will find:
* Tips on approaching blogs and reviewers
* What not to do
* Should you read your reviews?
* Keeping out of Amazon 'jail'
* Approaches to getting reviews- some common, some off the beaten path
* Current Amazon review policies and what may be coming down the road
Having a game plan to garner reviews will certainly get better results than doing nothing. This book will help you find some avenues you may not have thought of, or didn't know about.
Inside you will find:
* Tips on approaching blogs and reviewers
* What not to do
* Should you read your reviews?
* Keeping out of Amazon 'jail'
* Approaches to getting reviews- some common, some off the beaten path
* Current Amazon review policies and what may be coming down the road
Having a game plan to garner reviews will certainly get better results than doing nothing. This book will help you find some avenues you may not have thought of, or didn't know about.
EXCERPT
Review Etiquette with Bloggers
You want to get this marketing stuff out of the way and get back to writing the next book. It is tempting to get an email list of book bloggers and blast to everyone you can. One email out to 30,000 bloggers and reporters and done in the time it takes to hit the send button.
I can tell you from being on the bloggers end opening the emails requesting a review, this is not an effective method. Bloggers consider their site unique and spend many hours on content, computer geekiness, and growing their traffic. It is their baby, just like your novel is a part of who you are.
Improve your response rate to your review requests by personalizing your emails to the writers of the blog. For a blogger, getting a pitch for an erotica novel, when their review policy clearly states they don’t cover that genre is the fastest way to put a bad taste in their mouth. Not only do you not get a review out of it, you come off as unprofessional. It’s easy to tell yourself you don’t need that blogger anyway if that’s the case. What if next year you decide to try your hand at contemporary romance? You have just shot that potential relationship opportunity.
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